Case study: Crowd #publishing needs social capital

Martin Baker

Follow @danpurvis Massively excited by my latest guest post – written by the authorised biographer of David Moyes! An author, screenwriter and script editor, Martin Baker‘s latest novel, Version Thirteen, was recently launched by Unbound. Version Thirteen is the second in the Spendlove trilogy set against the crisis in global capitalism, is 116% funded, and due […]

@MarketingM8 discusses #socialmedia & his new satirical novel: #CutLimbo

Peter Masters - Cut Limbo

Follow @danpurvis I had the pleasure of getting to know Pete Masters (I know him as @marketingm8) on twitter a couple of years ago – someone who was hugely active across multiple social media networks, took the time to get to reply, engage and get to know those he engaged with, and is a colourful […]

Top tips for great customer advocacy

Incentivise for better results

Follow @danpurvis Last week I wrote about the strategic benefits of Customer Programmes that go way beyond just a PR exercise.  I had some interesting feedback on this and requests for advice. So here are some quick tips to make sure your Programme produces some excellent advocacy material!  🙂 As always, I’d love to hear […]

Virgin blogger alert!

Cherry

Follow @danpurvis I’ve finally taken the plunge and started my own blog – a time to celebrate surely!  It’s actually quite nerve-wracking and proved pretty stressful getting it set up correctly (that’s a blog post for later on – what I learned and would have done differently) but a huge thanks to Lilach Bullock at […]