To #hashtag, or not to hashtag?

Hashtastic

Follow @danpurvis Serving as a perfect follow on from my introductory Hashtag-tastic post, you should read Lilach Bullock’s #hashtastic overview.  Lilach, a Forbes social media power player, considers not just the evolution of the simple hashtag (for which we owe a huge amount of thanks to Chris Messina) on Twitter, but also how it has […]

Social Media Branding – quick tips for getting it right

Black Dog New Media

Follow @danpurvis Guest post by Shaun Fagan, founder at Black Dog New Media. Ok, you’ve got your handle on Twitter, readied your Facebook timeline, got your YouTube channel up, dabbled with Pinterest, Quora and LinkedIn, surely that’s enough, not more work?! Why is this important? Well, thinking about branding across your social media footprint deserves […]

#hashtag-tastic

Hashtags

Follow @danpurvis Ok, so hashtags aren’t the most innovative of topics I could write about, but for a lot of newbies they can be confusing. What are they?  Can I create one myself?  Is there best practice twittiquette?  #Can #I #use #them #all #the #time?! Essentially, they categorise tweets and are used to mark key […]

@theresaalbert talks food, being a TV celebrity & beating jetlag

Theresa Albert Paris Headshot

Follow @danpurvis Having just stayed at the beautiful Herrington Span & Inn on a business trip for my new company’s Annual Planning Conference, I though it apt to introduce some North American flavour to my blog! In my third Q&A, Theresa Albert – an author, a blogger, a regular nutrition expert on TV, a speaker, […]

Top tips for great customer advocacy

Incentivise for better results

Follow @danpurvis Last week I wrote about the strategic benefits of Customer Programmes that go way beyond just a PR exercise.  I had some interesting feedback on this and requests for advice. So here are some quick tips to make sure your Programme produces some excellent advocacy material!  🙂 As always, I’d love to hear […]