Social Media Branding – quick tips for getting it right

Black Dog New Media

Follow @danpurvis Guest post by Shaun Fagan, founder at Black Dog New Media. Ok, you’ve got your handle on Twitter, readied your Facebook timeline, got your YouTube channel up, dabbled with Pinterest, Quora and LinkedIn, surely that’s enough, not more work?! Why is this important? Well, thinking about branding across your social media footprint deserves […]

Top tips for great customer advocacy

Incentivise for better results

Follow @danpurvis Last week I wrote about the strategic benefits of Customer Programmes that go way beyond just a PR exercise.  I had some interesting feedback on this and requests for advice. So here are some quick tips to make sure your Programme produces some excellent advocacy material!  🙂 As always, I’d love to hear […]

Customer Programmes – what’s the point?

Customer Programme

Follow @danpurvis All organisations should initiate a Customer Programme. There are no better ambassadors for a brand than happy customers. Customer advocacy can become a vital strategic cog in your ability to grow your business – from retaining current clients and, ideally, organically growing your client base, to arming your sales force with the right […]