#hashtag-tastic

Hashtags

Follow @danpurvis Ok, so hashtags aren’t the most innovative of topics I could write about, but for a lot of newbies they can be confusing. What are they?  Can I create one myself?  Is there best practice twittiquette?  #Can #I #use #them #all #the #time?! Essentially, they categorise tweets and are used to mark key […]

@mattnavarrauk: “#SocialTV is the next big #socialmedia thing”

me2

Follow @danpurvis This is the 2nd in my series of Q&As – introducing Matt Navarra: an award-nominated, experienced communications and marketing professional specializing in Digital and Social Media.  Matt somehow juggles being a father to his two year old daughter, Livi, with being a husband to Bonnie, all on top of being the Digital Communications […]

Does Social Influence really matter?

What's relevant to you?

Follow @danpurvis The unveiling of Klout’s new algorithm last month prompted a lot of debate and discussion about “Social Influence”.  I particularly rated Neal Schaffer’s post on this in which he sought the opinion of 13 experts – balanced and packed full of common sense. Personally, I don’t believe that influence has much value.  Particularly […]

Top tips for great customer advocacy

Incentivise for better results

Follow @danpurvis Last week I wrote about the strategic benefits of Customer Programmes that go way beyond just a PR exercise.  I had some interesting feedback on this and requests for advice. So here are some quick tips to make sure your Programme produces some excellent advocacy material!  🙂 As always, I’d love to hear […]

Customer Programmes – what’s the point?

Customer Programme

Follow @danpurvis All organisations should initiate a Customer Programme. There are no better ambassadors for a brand than happy customers. Customer advocacy can become a vital strategic cog in your ability to grow your business – from retaining current clients and, ideally, organically growing your client base, to arming your sales force with the right […]