@mattnavarrauk: “#SocialTV is the next big #socialmedia thing”

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Follow @danpurvis This is the 2nd in my series of Q&As – introducing Matt Navarra: an award-nominated, experienced communications and marketing professional specializing in Digital and Social Media.  Matt somehow juggles being a father to his two year old daughter, Livi, with being a husband to Bonnie, all on top of being the Digital Communications […]

Does Social Influence really matter?

What's relevant to you?

Follow @danpurvis The unveiling of Klout’s new algorithm last month prompted a lot of debate and discussion about “Social Influence”.  I particularly rated Neal Schaffer’s post on this in which he sought the opinion of 13 experts – balanced and packed full of common sense. Personally, I don’t believe that influence has much value.  Particularly […]

Should you be Pinterest-ed?

Pinterest-ed? You should be

Follow @danpurvis A few months ago I wrote a guest post for Lilach Bullock’s Socialable site on Pinterest – exploring it’s value to businesses and asking: “what’s the point?” It generated some good debate and Lilach’s kindly let me post it again here on my blog. Please do comment or share this post across your […]

Top tips for great customer advocacy

Incentivise for better results

Follow @danpurvis Last week I wrote about the strategic benefits of Customer Programmes that go way beyond just a PR exercise.  I had some interesting feedback on this and requests for advice. So here are some quick tips to make sure your Programme produces some excellent advocacy material!  🙂 As always, I’d love to hear […]