Top tips for great customer advocacy

Incentivise for better results

Follow @danpurvis Last week I wrote about the strategic benefits of Customer Programmes that go way beyond just a PR exercise.  I had some interesting feedback on this and requests for advice. So here are some quick tips to make sure your Programme produces some excellent advocacy material!  🙂 As always, I’d love to hear […]

Know Your eCustomer – it’s time to get engaged

Charles Darwin

Follow @danpurvis Knowledge is power When the 17th Century philosopher Sir Francis Bacon said: “knowledge is power” he couldn’t have possibly imagined the enormous volume of information that businesses in the 21st Century work with day-in, day-out. With the widespread adoption of Internet-based technologies we have witnessed a massive surge in the number of customer […]