Top tips for great customer advocacy

Incentivise for better results

Follow @danpurvis Last week I wrote about the strategic benefits of Customer Programmes that go way beyond just a PR exercise.  I had some interesting feedback on this and requests for advice. So here are some quick tips to make sure your Programme produces some excellent advocacy material!  🙂 As always, I’d love to hear […]

Customer Programmes – what’s the point?

Customer Programme

Follow @danpurvis All organisations should initiate a Customer Programme. There are no better ambassadors for a brand than happy customers. Customer advocacy can become a vital strategic cog in your ability to grow your business – from retaining current clients and, ideally, organically growing your client base, to arming your sales force with the right […]