Does Social Influence really matter?

What's relevant to you?

Follow @danpurvis The unveiling of Klout’s new algorithm last month prompted a lot of debate and discussion about “Social Influence”.  I particularly rated Neal Schaffer’s post on this in which he sought the opinion of 13 experts – balanced and packed full of common sense. Personally, I don’t believe that influence has much value.  Particularly […]

Should you be Pinterest-ed?

Pinterest-ed? You should be

Follow @danpurvis A few months ago I wrote a guest post for Lilach Bullock’s Socialable site on Pinterest – exploring it’s value to businesses and asking: “what’s the point?” It generated some good debate and Lilach’s kindly let me post it again here on my blog. Please do comment or share this post across your […]

The day I was trending on Twitter!

Will the real Dan Purvis, please stand up!

Follow @danpurvis Yes, there I was trending on Twitter for the first and probably only time in my life – people were tweeting me, putting messages on my Facebook wall, texting me…a lot of new tweeps were following me too! At the time (30th July 2012), I was watching #TeamGB’s male gymnastics compete in the […]

Know Your eCustomer – it’s time to get engaged

Charles Darwin

Follow @danpurvis Knowledge is power When the 17th Century philosopher Sir Francis Bacon said: “knowledge is power” he couldn’t have possibly imagined the enormous volume of information that businesses in the 21st Century work with day-in, day-out. With the widespread adoption of Internet-based technologies we have witnessed a massive surge in the number of customer […]