Does Social Influence really matter?

What's relevant to you?

Follow @danpurvis The unveiling of Klout’s new algorithm last month prompted a lot of debate and discussion about “Social Influence”.  I particularly rated Neal Schaffer’s post on this in which he sought the opinion of 13 experts – balanced and packed full of common sense. Personally, I don’t believe that influence has much value.  Particularly […]

Know Your eCustomer – it’s time to get engaged

Charles Darwin

Follow @danpurvis Knowledge is power When the 17th Century philosopher Sir Francis Bacon said: “knowledge is power” he couldn’t have possibly imagined the enormous volume of information that businesses in the 21st Century work with day-in, day-out. With the widespread adoption of Internet-based technologies we have witnessed a massive surge in the number of customer […]