Don’t get me wrong – I am pretty darn chuffed to have Digital Musings rank as the 36th best global influence marketing blog! But it’s highlighted three things to me:
- My blog is better than I thought
- I don’t post anywhere near as often as I should
- Algorithms can be misleading
The folks at Inkybee have been busy…erm…bees. So what’s all the fuss about then?
You’ll have seen from my Does Social Influence really matter? post that I’m quite a cynic when it comes to artificial intelligence and algorithms that try to rank humans based on their digital and social activity.
However, this ranking made me sit up and take notice (not just because my ego got stroked!) because my blog generates ‘decent’ traffic…but not huge traffic. Various posts generate ‘decent’ shares across the social networks…but not massive amounts. So clearly this ranking wasn’t a case of the system being gamed by quantity.
Inkybee have been extremely transparent about their algorithm and methodology – I applaud them for this and also for their disclaimer that they’re not trying to suggest that this is a definite, 100% correct list. You can read their approach here.
Have a read of their methodology and let me know if you agree or disagree.